Role

I was responsible for the branding of this festival in 2018-2019. In collaboration with illustrator Nels Arne, we created the 2018 Admat which provided the direction for the ad campaign to follow. The ad campaign consisted of Flyers, a Website, Social Media Ads, Google Ads, Billboards, and a variety of print ads. Along with that, I created assets used during the festival such as Signage, Maps, an Information Booklet,Merchandise, and Stage Scrim designs. An ad campaign for 2019 was created, but the festival was ultimately canceled.

Direction

Aesthetically, React wanted to immerse the ticket buyer with Bohemian-esque "Beach Vibes." Considering the fact that Chicago isn't known as a “beach city,” the festival’s location provided an escape from the urban setting. I wanted to emphasize that in the flyer and ad campaign by making the overall aesthetic look "boho-chic.”