Role

I devised the overall look and direction for the 2018-2019 ad campaign. I created the flyer, the website, and the initial social media roll out. From there, my marketing lead and I directed our designers to create Google Ads, Billboards, and a variety of print ads based off the direction. Along with that, we created assets for the festival such as Signage, Maps, Information Booklets, a Companion App, Merchandise, and Stage Scrim designs.

Direction

I wanted to emphasize the energy and vibe of this festival by giving the overall look an electronic feel. That said, I was heavily inspired by the look of 90’s “Cyberpunk” in my approach for 2019. That aesthetic was known going hand-in-hand with all forms of electronic music. Throughout all the assets, you’ll see a lot of glitch effects, geometric angles, and LCD-like textures.