Spring
Awakening
Client: React Presents
Role: Lead Designer / Art Director
Years: 2017-2020
Services: Branding/Marketing Design
"Spring Awakening" by React Presents is the largest dance music festival in the Midwest. Over 80 artists from different sub-genres of Electronic Dance Music perform on 5 different stages. As the lead designer for React Presents, I was responsible for the overall branding and art direction for this festival from 2018-2020.
2018 “Solstice” Stage Scrim

2019 SAMF Admat
Role
I devised the overall look and direction for the 2018-2019 ad campaign. I created the flyer, the website, and the initial social media roll out. From there, my marketing lead and I directed our designers to create Google Ads, Billboards, and a variety of print ads based off the direction. Along with that, we created assets for the festival such as Signage, Maps, Information Booklets, a Companion App, Merchandise, and Stage Scrim designs.
Direction
I wanted to emphasize the energy and vibe of this festival by giving the overall look an electronic feel. That said, I was heavily inspired by the look of 90’s “Cyberpunk” in my approach for 2019. That aesthetic was known going hand-in-hand with all forms of electronic music. Throughout all the assets, you’ll see a lot of glitch effects, geometric angles, and LCD-like textures.
2019 Instagram Ads
2019 Twitter Ads


2019 SAMF Website / Companion App
2019 SAMF Bus & Taxi Ads
2019 SAMF Wristbands
